MAR 4412 • Professional Selling Methods
Professional Selling Methods
A highly applied course built around repeated practice, live role-play, consultative discovery, oral assessment, industry engagement, and performance feedback.
Current-student note: Canvas is the official source for deadlines, grading, readings, assignment details, and instructor announcements.
Practice
Repeated practice matters more than passive familiarity. Use role-play to build fluency under pressure.
Discovery
Develop questioning and listening skills that uncover problems, priorities, impact, and decision criteria.
Communication
Open conversations, present value, handle objections, and close next steps clearly.
Sales Lab
Use O’Connor’s Sales Lab for structured AI-supported practice and feedback.
Learn it. Practice it. Apply it.
Use the public resources on this site to reinforce the skills behind the course.