Practice the conversation
before it counts.
An AI-supported sales practice environment designed to give students more repetitions, more feedback, and more confidence before high-stakes live selling situations.
Real Selling Conversations
Students practice cold calls, product demonstrations, objection handling, closing, elevator pitches, product pitches, and mock interviews.
Feedback That Drives Repetition
Structured performance analytics, recordings, instructor review, and practice targets are designed to make improvement visible.
Built Into the Semester
The Sales Lab supports MAR 4412 role-plays, oral assessments, SPIN-informed discovery, and the multi-round Argo Sales Showdown.
Skills students can actually practice.
- Cold Call
- Product Demo
- Objection Handling
- Closing
- Elevator Pitch
- Product Pitch
- Bonus Mock Interview
Argo Sales Showdown
A multi-round class competition that moves students from foundational selling skills into increasingly complex buyer interactions during the second half of the semester.
Student resources →Build confidence through repetition.
The Sales Lab is an active course platform. Student access and assignment instructions are provided through the course.